Bath & Body Works

As part of my Fashion Branding class, my group members and I were asked to create a rebrand of an existing brand. Through ample industry research, customer groups, and trends, my group created a sub-brand for Bath & Body Works. Through this project, I gained a deeper understanding of branding as the fundamental relationship-building tool between a company and its customers. My team consisted of three other members who collaborated greatly together. I presented my research on “Who is the brand,” and created the presentation and sub-brand graphics.